US Yogurt sales tumble after a decade of growth


US Yogurt sales tumble after a decade of growth

Yogurt sales fell 6% by volume in the year through February, according to Nielsen data reported by The Wall Street Journal. Sales of Greek yogurt declined by 11% during the same period. The number of yogurt varieties available at the average U.S. retail supermarket has increased 4% since 2015, according to brand sales and marketing agency Acosta, the paper noted. Meanwhile, more healthful brands and less-expensive store brands are offering consumers additional options besides traditional dairy-based yogurts. The decline may be due to a surfeit of flavors and styles, otherwise known as yogurt fatigue, some company executives said. “It’s self-inflicted,” Peter McGuinness, chief marketing officer for Chobani, told The Wall Street Journal. General Mills CEO Jeff Harmening said yogurt makers have made the category more confusing for consumers. “The shelf has become more difficult to shop,” he said…… Read

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.