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Food Trends for 2025 – January 2025


The following trends are prepared using Deepseek AI for text and Craiyon AI for images.

### 1. *Supercharged Sandwiches*

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Gourmet sandwiches are evolving into over-the-top creations, with social media driving their popularity. Examples include the “pickle sandwich” (where bread is replaced with a giant pickle) and chopped sandwiches, which have gone viral on TikTok. Restaurants like Sandwich Sandwich in London are leading the charge, with plans to open the “biggest sandwich shop in the UK” in 2025.

### 2. *Clarified Cocktails*

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Clear cocktails, stripped of impurities and solids, are trending globally. Examples include the “ghosted colada” in Singapore and the “gamble” in Mumbai, made with pisco, mezcal, and guava. Ready-to-drink clarified cocktails, like Myatt Field’s Invisible Lychee Martini, are also gaining traction.

### 3. *Crisps on Restaurant Menus*

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Potato crisps are being elevated to gourmet status, served with high-end dips or toppings like mussels escabeche or currywurst spice mix. Restaurants like Oma/Agora in London are incorporating crisps into their menus as a premium snack

### 4. *Functional Foods*

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Foods designed for specific health benefits, such as gut health, mood enhancement, or energy boosts, are on the rise. Ingredients like adaptogens, prebiotics, and nootropics are being added to snacks, beverages, and meals. For example, Erewhon’s collagen-packed smoothies are a hit among health-conscious consumers.

### 5. *Global Flavors and Snacks*

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International snacks and flavors are dominating the market, with Korean, Southeast Asian, and Latin American influences leading the way. Products like Korean tteokbokki, calamansi-flavored sorbet, and salsa macha are gaining popularity.

### 6. *Plant-Based Innovations*

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Plant-based deli meats and less-processed alternatives are emerging as a sustainable and healthier option. Brands like Prime Roots are using koji (fermented rice) to create umami-rich, nitrate-free deli products.

### 7. *Crunchy and Textured Foods*

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Crunchy textures are in demand, from chili crisps to freeze-dried fruits and candies. The trend extends to desserts, with Middle Eastern knafeh (crispy shredded phyllo) being used as a topping for ice cream and cakes.

### 8. *Sustainability and Upcycled Ingredients*

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Consumers are increasingly drawn to sustainable and upcycled foods, such as coffee fruit protein bars and snacks made from food waste. Brands are also focusing on regenerative farming and eco-friendly packaging.

### 9. *High-Low Pairings*

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Combining everyday foods with luxury ingredients, such as caviar-topped potato tots or gold leaf on ice cream, is a growing trend. This approach offers a sense of indulgence without being overly pretentious.

### 10. *Fermented Foods*

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Fermented foods like kimchi, kombucha, and miso are becoming mainstream due to their gut health benefits. The trend is also influencing fashion, with brands like Loewe incorporating fermentation-inspired textures into their designs.

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