Aloha Launches Plant-Based Protein Drink


Aloha Launches Plant-Based Protein Drink

Like its protein bars, Aloha’s protein drinks are organic, vegan, non-GMO, and free from gluten, dairy and artificial ingredients. The company is seeking to highlight the use of a coconut milk base and the addition of prebiotics, and electrolytes and MCT oil from coconuts. The line — available in chocolate sea salt, coconut and vanilla varieties — contains 18 g of a proprietary pea and brown rice-based protein blend and is sweetened with monk fruit. The products will be sold in 4-packs (MSRP $11.99) and single bottles, and are available in 12-packs on Amazon.“It was a combination of mandatories, then going into R&D and figuring out how can we execute this to the best of our abilities and to the point where we really feel we have something truly unique in a market that’s very crowded,” Charron said. Aloha’s move into beverage isn’t its first experience with drinks, however; the company previously marketed dry tea sachets. Yet it does set the brand up to compete in an increasingly competitive field of plant-based protein drinks. In recent years, plant-based beverage brands such as Ripple, REBBL, Koia, OWYN and Cytosport (via Evolve brand) have emerged as notable names in the segment…… Read

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