New protein sources: Valio eyes opportunity for meat substitutes using Finnish milk


 

636651700046560241Mifu1.jpgThe popularity of meat substitute products has grown significantly in recent years and consumers, particularly millennials, have been keen to try out new ingredients and foods that answer the modern needs of flexitarian or vegetarian consumers. In response to these key trends, Valio has launched a protein source that is promoted as ideal for food preparation at home. Valio MiFU is a Finnish food innovation made from milk and can be used in recipes that call for meat or chicken. The strips have been available in stores in Sweden since the beginning of the year.  “Quite a lot is demanded from even a simple home-cooked dish: it should be healthy, quick to prepare, and tasty to the whole family. People get tired of making the same meals and are looking for variety. We had these issues in mind when we set out to develop Mifu. Valio MiFU products inspire people to try something new,” says Pia Järvinen, Business Manager at Valio…… Read

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