General Mills rolls out high-protein, low-sugar yogurt — and it’s not Greek


General Mills rolls out high-protein, low-sugar yogurt — and it’s not Greek

General Mills is launching a new yogurt product for consumers who want certain health benefits from their morning meal. YQ by Yoplait is General Mills’ answer to a number of U.S. nutrition trends Yoplait introduces high-protein, low-sugar yogurt line called YQfrom low-sugar to high-protein to lactose-sensitive diets. It’s the packaged-food company’s most significant new yogurt product since launching its French-style Oui by Yoplait a year ago. The company hopes YQ helps continue the turnaround of its beleaguered yogurt business. With 15 to 17 grams of protein and 1 to 9 grams of sugar per 5.3-ounce container, YQ rivals many of the nutritional claims made by Greek yogurt, which gained popularity years ago for its purported healthfulness. General Mills was late to the Greek yogurt craze, but consumer enthusiasm for Greek is waning, creating an opportunity to catch up. “Greek is no longer growing,” Doug Martin, Yoplait’s vice president of marketing, “It’s in the second month of double-digit declines.” The yogurt marketers at General Mills last year started noticing consumers growing restless and bypassing the Greek category, Martin said. “When you look at health trends, the obvious thing that jumps out is people looking to avoid sugar” while seeking more protein to feel full longer….. Read

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