US retail sales of plant-based foods and beverages rose 8.1% to $3.1bn – Nielsen
As consumers across North America pay more attention to the label claims on the food and beverage products they purchase, one claim has gained momentum among consumers: protein. Protein, which can be derived from both animal- and plant-based food sources, helps boost energy levels, supports muscle and bone structure, and improves focus and concentration, among a number of other health benefits. As consumers continue to focus on their overall health and wellness, food and beverage products that are rich in protein have a unique opportunity to resonate with today’s shoppers and the retailers that stock them on their shelves. But first, it’s important to understand what consumers’ preferences are when it comes to protein selection. Diet preference plays an important role when analyzing consumers’ choice of protein. For example, 35% of U.S. households say they follow a specific protein-focused diet such, as high protein, Paleo, low carb, etc. Meanwhile, half of North Americans say they eat a form of protein with every meal, and around one-third agree that the source of protein matters…… Read