Upsurge in plant protein is unabated – FAIRR report


This report shows that 2020 is set to be a watershed in the shift from animal proteins towards plant-based and new protein sources. The protein transition has gone mainstream. COVID-19 has crystallised this trend, putting animal protein supply chains into meltdown and placing biosecurity and workers’ rights issues in the global spotlight. But this pandemic is only the latest straw on this camel’s back. Animal agriculture supply chains were already under severe pressure for their contribution to climate change, land degradation, biodiversity loss and antimicrobial resistance. A more effective and resilient solution is required if we are to adequately address the issue of soaring global protein demand – and that solution lies in alternative proteins. As FAIRR’s Sustainable Proteins engagement reveals, large food retailers and manufacturers are on the front line of this transition. The evidence in this report finds that two in five global food giants now have dedicated teams to develop and sell plant-based alternatives to meat and dairy products, and 47% of the retailers engaged now sell (or plan to sell) plant-based meat alternatives ‘on the meat aisle’….. pdf, 60 pages…. https://go.fairr.org/200727-FAIRR-Appetite-for-disruption-second-serving

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