SPC rolls out new fruit snack in pouch format

In its centenary year, iconic Aussie brand SPC is putting innovation for local and export markets front and centre. Its latest launch is a trio of fruit snack ranges in pouches, a new pack format for the company.

The healthy snacking category has just received a boost from SPC with its launch of three ranges in a convenient new pouch format. Each range targets a different age category. Puree & Simple is a lunchbox snack (4-7 years); SPC FRUMAX, is designed for tweens busy with after school activities (7-15 years), and Goulburn Valley FRUIT PLUS is for women on the go.

As reported earlier this year in PKN (May-June 2018), the company has recently installed a new GualaPack pouch filling line (supplied by Auspouch) in a purpose-built high care zone at its Shepparton manufacturing facility. The line fills the fruit snack product into Amcor’s Cheerpack pouches at a speed of up to 80 units per minute.

The products will roll out in the local market first with a launch planned for China soon. SPC MD Reg Weine told PKN earlier this year, these will be the first in a series of NPD roll-outs, prompted by high demand for the pouch format from the Chinese market.

Simone Coté, GM Marketing and Innovation, SPC, says: “At SPC we want to make things easier for consumers to make positive choices about the products they buy. Our new pouch packs do exactly that, helping Australians consume fruit that not only tastes great, is great quality but is now even more convenient…..…… Read

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