New Report: Most Infant Formula Claims Not Based on Science; Mostly Marketing Research


New Report: Most Infant Formula Claims Not Based on Science; Mostly Marketing Research

Infant formula makes a lot of claims, including having formulations that can reduce colic or improve sleep, but a new report shows that many of these claims are based on marketing preferences not actual scientific research. In fact, the investigation of 400 breastmilk substitute products in 14 countries, found that most product differentiation was merely a way to raise prices and boost profits. “Breastmilk substitute companies such as Nestlé have long been exposed for unethical marketing of their products, especially in developing world. What has received less public scrutiny are their scientific credentials. These companies claim that nutritional science drives the development of their products and that the health of their customers is their main priority. Our report reveals that this is not the case – product ranges are based on market research into consumer preferences in different countries and driven by profits,” said Nusa Urbancic from Changing Markets….. Read

(Download the full report…. Pdf, 41 pages….. Read )

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