Australian consumers will have more information about whether their food is grown or produced in the country after a new food labelling system comes into effect on Sunday. From 1 July, manufacturers will have to comply with a new standard for food labels, which will include more details about where the ingredients are sourced.
The new labels will fall into four categories:
Grown in Australia: This is a claim about where the ingredients come from, and where processing has occurred. The label is mainly used for fresh food, such as fruit, vegetables and meat. Food can carry this mark only if it contains exclusively Australian ingredients.
Produced in Australia: This is a claim about where the ingredients come from and where processing has occurred. The label is often used for processed foods. For example almond milk is not entirely made of products that grow, but may contain ingredients such as water, or other products may include additives. Food can carry this mark only if it contains exclusively Australian ingredients.
Made in Australia: This is a claim about the manufacturing process involved in making the food. This can include food with no ingredients from Australia. It refers to a food that underwent its last substantial transformation in Australia, for example chopping up imported apples and combining it with other ingredients to make an apple pie. A bar chart will indicate the percentage of ingredients that have come from Australia.
Packed in Australia: This is a claim for foods that contain ingredients from multiple countries and cannot claim to have been grown, produced or made in Australia or any other country. The label will only feature a bar chart that shows the percentage of Australian ingredients.
The labels will feature either a simple text statement, or a mark that includes a kangaroo logo, accompanying text and a gold chart, which will show the percentage of ingredients sourced in Australia.