Green eating: 62 percent increase in plant-based claims, Innova Market Insights reveals


Green eating: 62 percent increase in plant-based claims, Innova Market Insights reveals

Plant-based innovation is flourishing, according to Innova Market Insights. Growing consumer interest in health, sustainability and ethics are driving plant-derived ingredients and products into high popularity. Innova Market Insights reports that plant-based product claims increased by 62 percent globally (CAGR, 2013-2017) with growth occurring on platforms such as plant proteins, active botanicals, sweeteners, herbs and seasonings and coloring foodstuffs. “The dairy alternatives market has been a particular beneficiary of this trend,” says Lu Ann Williams, Director of Innovation at Innova Market Insights. “With the growing availability and promotion of plant-based options to traditional dairy lines, specifically milk beverages, and cultured products such as yogurt, frozen desserts and ice cream,” she states. “Soy, pea, rice protein, spirulina, green tea extract and green coffee extract are all good examples of the green eating trend,” Williams tells FoodIngredientsFirst. “Health, animal welfare, sustainability and clean label are the key drivers that is influencing decisions in this space. Consumers are now much more aware and have a broader sense of how their actions affect the future of the planet. This trend is set for longevity and promising growth in the industry,” she says….. Read

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