Functional and personal: NZMP highlights top trends shaping dairy food and beverage manufacturing

Functional and personal: NZMP highlights top trends shaping dairy food and beverage manufacturing

NZMP, Fonterra’s global dairy ingredients B2B brand, has released its insights into business-shaping forces in the dairy industry, ranking naturally functional food ingredients and personalization as the top global consumer food and beverage trends.  “NZMP teams in over 130 markets are seeing a renewed focus on foods that suit individual lifestyles, beliefs and desires for new experiences. As a result, there’s plenty of unmet need and exciting potential that manufacturers could capture with the right products and stories,” says Gillian Munnik, NZMP Marketing Director.

  • Naturally functional

“New Nutrition Business calls this the king of all trends because of its broad influence and overlap with most of the other trends,” says Roshena De Leon, NZMP Global Insights Manager.

  • Personalization and fragmentation

Personalization and customization have taken their place as key drivers in the nutritional space.

  • Full disclosure

Transparency and traceability have become key.

  • Snackification

As traditional meal times and occasions become less prevalent and people seek quick, convenient, yet healthy solutions for busy lifestyles, we are seeing snacks that are not only healthier but are also more wholesome, satisfying, sustaining and nutritious.

  • New sensations

According to a 2017 Innova Market Insights consumer study, novelty and variety is driving positive purchase behavior for 1 in 10 European (Germany, UK, France, Italy and Spain) and North American (US and Canada) consumers.

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