Functional and personal: NZMP highlights top trends shaping dairy food and beverage manufacturing
NZMP, Fonterra’s global dairy ingredients B2B brand, has released its insights into business-shaping forces in the dairy industry, ranking naturally functional food ingredients and personalization as the top global consumer food and beverage trends. “NZMP teams in over 130 markets are seeing a renewed focus on foods that suit individual lifestyles, beliefs and desires for new experiences. As a result, there’s plenty of unmet need and exciting potential that manufacturers could capture with the right products and stories,” says Gillian Munnik, NZMP Marketing Director.
- Naturally functional
“New Nutrition Business calls this the king of all trends because of its broad influence and overlap with most of the other trends,” says Roshena De Leon, NZMP Global Insights Manager.
- Personalization and fragmentation
Personalization and customization have taken their place as key drivers in the nutritional space.
- Full disclosure
Transparency and traceability have become key.
As traditional meal times and occasions become less prevalent and people seek quick, convenient, yet healthy solutions for busy lifestyles, we are seeing snacks that are not only healthier but are also more wholesome, satisfying, sustaining and nutritious.
- New sensations
According to a 2017 Innova Market Insights consumer study, novelty and variety is driving positive purchase behavior for 1 in 10 European (Germany, UK, France, Italy and Spain) and North American (US and Canada) consumers.
Turmeric Goes Mainstream at Expo West
Demonstrating the herb’s dominance, Natural Products Expo West was abundant with turmeric snacks, drinks, supplements & more. Walking around the show floor at this year’s Natural Products Expo West in Anaheim, CA, you couldn’t help but notice the abundance of functional foods, beverages, and supplements boasting the use of turmeric (Curcuma longa), the popular anti-inflammatory spice known for its support of a wide range of health indications. According to market data from Technavio, the global worth of the turmeric market will be $248.3 million by 2021 (with a CAGR + 6% from 2017), thanks in large part to the growing number of food, beverage, and nutritional products featuring turmeric as a functional ingredient. While industry experts have been forecasting the emergence of the turmeric trend for years now, 2018 seems to be the moment where this powerful herb has truly transitioned to the mainstream…… Read