Bobbie Launches Direct-to-Consumer European-Style Formula, First-of-Its-Kind in the U.S.


Bobbie Launches Direct-to-Consumer European-Style Formula, First-of-Its-Kind in the U.S.

Bobbie, a new direct to consumer baby brand, today announced its first product offering, a companion formula designed

Bobbie now offers a direct-to-consumer companion formula in the Bay Area. (Photo: Business Wire)

with the modern, mixed feeding parent in mind. Bobbie’s premium ingredients combined with a proven gold standard European recipe and the highest quality German manufacturing standards now gives Bay Area parents access to a formula they can feel good about, direct to their doorstep. In a new survey conducted by Wakefield Research, 83% of moms use formula in the first year of their baby’s life and of those, 70% regularly complement breast milk with formula. These new insights reveal the truth around the societal push to exclusively breastfeed, that it is not a reality for the majority of modern moms in 2019. Bobbie’s goal is to help moms continue to breastfeed for as long as possible by offering a companion formula with the highest quality ingredients to nurture their baby, giving them peace of mind, and acknowledge the unique challenges of modern parenting…… Read

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