Australasian food company Sanitarium wins trademark stoush against British Weetabix in New Zealand


Australasian food company Sanitarium wins trademark stoush against British Weetabix in New Zealand

A decision has been made on the Weetabix stoush.Australasian food company Sanitarium has won its trademark dispute against a Christchurch food importer which was selling a cereal similar in name to Weet-Bix. Sanitarium took the British food importer A Little Bit of Britain, which has stores in Riccarton, Kaiapoi and online, to court after it attempted to import boxes of Weetabix cereal from the UK in August last year. The Australian cereal giant argued the British product infringed it’s Weet-Bix trademark and had the shipment of 360 Weetabix boxes stopped by Customs in 2017. In the High Court decision released on Tuesday, Justice David Gendall found the Weetabix product infringed on the sale of Weet-Bix, as it was likely to deceive or confuse customers. He granted a permanent injunction, restricting the sale of the British Weetabix product to specialist UK stores. He also ordered the word Weetabix to be covered when being sold to protect the Weet-Bix brand. A Little Bit of Britain sought  compensation with a counter claim that the detaining of the shipment by Customs was unlawful and the goods should have been released. Justice Gendall dismissed their claim for damages to be awarded. ….. Read

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