Nutiani predicts 2025 trends, including increased demand for high-protein, low-calorie foods, AI tools for hyper-personalized diets, and sustainable, natural products, based on global consumer data and Fonterra’s macro trends.
- GLP-1 weight loss treatment is gaining traction, with brands like Lemme introducing plant-based supplements to boost hormone levels. Nutiani’s research and industry studies show that GLP-1 weight-loss drugs will continue to influence consumer behavior and the food industry landscape in 2025. Consumers are concerned about the sustained impact on eating habits, costs, and long-term health effects, which can include gastrointestinal issues and potential dependency. Three out of ten consumers aware of these prescription weight-loss medications still express a strong desire to use them, while another 25% show some interest.
- AI-driven platforms and tools are enabling consumers to analyze and track their personal health metrics, fueling the demand for hyper-personalization. Wearable technologies enable consumers to set health parameters and monitor individualized nutrition plans. Real-time health data can help consumers understand the effectiveness of products with ingredients like probiotics. AI tools can track metrics like cortisol levels and beneficial bacteria in the microbiome, providing data-rich insights into product effectiveness. Hologram Sciences and Heali have used AI to monitor patients’ nutritional intake and mainstream the food-as-medicine lifestyle.
- Fonterra’s social media analysis shows that 1.63 million netizens have mentioned “Ozempic” in the last quarter, indicating a shift towards natural living and low-toxicity lifestyles. While interest in GLP-1 medications is still on the rise, concerns about side effects and long-term implications are often skewered online. Consumers are increasingly aware of environmental pollutants and health hazards, rejecting processed foods and synthetic products. They are turning to organic products and holistic wellness practices, aligning with their demand for sustainability and authenticity. This trend presents both challenges and opportunities for brands to innovate while staying true to safety, transparency, and sustainability.
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(Online presentation from Nutiani can be accessed here….. Read)